Nov.21, 2024 – By Stephen Applebaum & Alan Demers – Embedded insurance isn’t a new innovation.Options for purchasing life insurance before flying out of an airport, or auto insurance bundled with a new car, have been around for some time.
But today, embedded insurance promises to disrupt insurance distribution as well as product.And it will help close the “protection gap,” which is roughly 50% of all economic losses not covered by insurance.
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