New Digital Communications in Insurance: Options for Prospects, Producers, and Policyholders - Insurance-Canada.ca

Sept.9, 2020 – by Mark Breading, Strategy Meets Action – The options for digital communications keep expanding.Insurers’ mobile interactions with prospects, producers, and policyholders have become common, while methods like e-mail, web portals, and even fax are extensively used.

Now there is a whole new world of messaging platforms, chatbots, business texting, voice assistants, and more.All of these methods are in widespread use in the world today, but not necessarily in insurance.It raises questions – how do you determine which methods to employ, for which types of interactions, and for which constituents?

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Publisher: Insurance Canada