Trust, Personalization and Transparency: Foundational for Premium Accuracy - Insurance-Canada.ca

By Stephen Applebaum & Alan Demers – The insurance industry is at a crossroads.Brewing negative consumer sentiment toward insurance affordability and premium fairness is spilling over as profitability struggles threaten markets.As the industry takes needed action, the approach itself comes into question.

Insurers find it difficult to inform and educate a customer base that views pricing as opaque and overly complicated.All of this begs the question; can premium adequacy and trustworthiness co-exist?

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Publisher: Insurance Canada