The New Era of Geocoding: The Key to Advantage in Property Underwriting - Insurance-Canada.ca

June 2, 2020 – by Mark Breading, Strategy Meets Action – In the real estate market, it is often said that the three most important factors are location, location, and location.A similar argument could be made for insurance property underwriting.In order for insurers to calculate the probabilities of various risks and repair/replacement costs, it is essential to have data on many specific characteristics of the property.

But these data points must be associated with the correct address before any adequate analysis can be conducted.This is where geocoding comes into play.

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Publisher: Insurance Canada