By Andi Dominguez, Quadient – July 22, 2020 – If you are in the insurance business, your goal is to establish long-term, trusting relationships with customers, and those relationships have many touchpoints along the journey.To win and retain customers, it’s essential to identify the most critical of these touchpoints so that consistent, relevant and personalized experiences can be delivered to every customer, every time.But exactly what is it that customers expect? Driven by today’s communications technology, customer expectations have evolved to include connectivity, immediacy and simplicity—a complex mandate for many insurers.
Regardless of who they contact in your organization about any specific topic, customers want experiences that meet their high standards—and they no longer have patience if you can’t meet their expectations.
Health Insurance USADisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Health Insurance USA.
Publisher: Insurance Canada
Publisher: Insurance Canada
