Gartner Q&A with Adnan Zijadic — July 5, 2024 — As generative AI continues to disrupt the sales landscape, leaders are seeking ways to empower their sellers with the right content and tools to optimize AI capabilities in support of a wider revenue strategy.Despite the buzz, the salesperson role isn’t fading -- it’s the human in the loop that improves AI accuracy and outputs, and ultimately, buyer understanding.From the Gartner CSO & Sales Leader Conference in Las Vegas, we spoke with Adnan Zijadic, Director Analyst in the Gartner Sales Practice, to discuss how a balanced sales playbook is essential for striking a synergy between the irreplaceable human element and the precision of AI.
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Publisher: Insurance Canada
Publisher: Insurance Canada
