Sept.21, 2020 – by Kevin Butler, Goose Digital – I’m often asked what the difference is between “audience” and “prospect.” While it might sound like splitting hairs, the distinction between the two is critical.In my mind, the difference defines engagement, department ownership, and the primary methods by which each should be marketed to.
As such, it’s a distinction which I take very seriously.
Health Insurance USADisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Health Insurance USA.
Publisher: Insurance Canada
Publisher: Insurance Canada
