By Aaron Davidson, Relay Platform — June 20, 2024 — Thriving in an ever-changing digital landscape relies heavily on how well insurers understand and reach their customers.Proceeding from an initial mobile web search, the research stage for many buyers becomes complex and nonlinear, meaning insurers would benefit greatly from increased visibility and accessibility to their products online.Implementing an omnichannel distribution strategy can help insurers insert themselves into the buying journey more often to offer customers a variety of options for engaging with the purchasing process.
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Publisher: Insurance Canada
Publisher: Insurance Canada
