Digital Communications in Insurance: Managing the Expanding Options - Insurance-Canada.ca

July 16, 2020 – by Mark Breading, Strategy Meets Action – Most P&C insurers have gradually expanded their options for digitally communicating with prospects, policyholders, producers, and employees.As the industry evolves beyond web portals and email, there is a growing recognition that a whole new world of digital communications options can be applied in insurance.Messaging and collaboration platforms, business texting, chatbots, voice, personalized interactive video, and even augmented & virtual reality are now on the palette.

Adding these communication options often improves the customer experience while reducing expenses! Technology options and solution providers are plentiful, but the big question for insurers is how to leverage the right mix of these across the enterprise.

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Publisher: Insurance Canada