Sept.23, 2021 — By Mark Breading, Strategy Meets Action — Traditionally, success in the middle-market and large commercial segments relied on deep expertise regarding customer risks and deep relationships with a network of distributors with access to those markets.Those capabilities are still fundamental to success, but lately, the carriers’ digital capabilities have become increasingly essential in these markets.
Distribution partners want to do business with carriers that reduce the friction, shorten the quote-to-bind time, and provide a good appetite match for the business they want to submit.Naturally, distributors are also interested in product fit and commission structure, but business tends to gravitate to carriers that feature ease of doing business.And all of these things are taken into account as carriers’ channel strategies evolve in the mid/large commercial segment.
Health Insurance USADisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Health Insurance USA.
Publisher: Insurance Canada
Publisher: Insurance Canada
