Aug.2, 2021 — By Mark Breading, Strategy Meets Action — When most insurance industry observers think of the channel strategies for personal lines, the picture appears to be fairly simple.More of the business is moving to direct distribution approaches, whether that is through call centers or the web.
Furthermore, there is a clear movement to digital, straight-through processing.Comparative raters continue to exert significant influence on submissions flow.And finally, the rich get richer – with tier one direct carriers continuing to gain share.
These have been the trends for the last few years.But a closer look reveals that the evolution of distribution in personal lines is more complicated than that.The trends just enumerated still exist, but there is more to consider.
Health Insurance USADisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Health Insurance USA.
Publisher: Insurance Canada
Publisher: Insurance Canada
