From Policy-Driven to Customer-Centric Approach in the Insurance Industry - Insurance-Canada.ca

May 27, 2022 — By Sebastien Forget, CEO, Solutions Metrix — Customers are the lifeblood of any business, and the insurance industry is no exception.Many insurers are turning to CRM tools to reshape their business from a policy-driven to a customer-centric organization to stay competitive and keep up with changing customer needs.By tracking customer interactions and data, insurers can personalize policies and services for each individual, improving customer satisfaction and loyalty.

A CRM tool can help your insurance company improve its bottom line.

Health Insurance USA
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Publisher: Insurance Canada