Mar.31, 2022 — By Heather Turner, Strategy Meets Action — The distribution landscape is evolving, and retail agencies and brokers are rethinking their channel partner strategies just as carriers do the same.Although carriers will always remain underwriting partners, more agencies are exploring new channel partners in the distribution ecosystem to ultimately reach customers and connect with carriers.
New research from SMA finds that as options for channel relationships continue to expand, distributors across the personal and commercial lines segments are divided on the best approach for their businesses.
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Publisher: Insurance Canada
Publisher: Insurance Canada
