The Digital Journey of Personal Lines Insurers - Insurance-Canada.ca

Mar.31, 2021 — By Mark Breading, Strategy Meets Action — The tumultuous events of 2020 caused many personal lines insurers to reprioritize digital projects and change the shape of their transformation journeys.Generally, the industry fared well, despite disruption and economic volatility.

But insurers also had to deal with the increasing severities in personal auto and an economic downturn.From a digital journey standpoint, it was not so much about pausing the effort to become a digital enterprise as it was about reprioritizing projects to address urgent needs revealed as a result of the pandemic.

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Publisher: Insurance Canada