Toronto, ON (Mar.4, 2025) – From auto theft to AI-generated documents and beyond, fraud continues to be one of the more pressing issues facing Canadian consumers and businesses in 2025.As Fraud Prevention Month kicks off, new data from Aviva Canada has revealed a 46% increase in claim fraud detection – and a staggering 76% rise in fraud investigations – in 2024.

Auto-related incidents alone accounted for two-thirds (67%) of all claim fraud investigations during the past year.Advancements in AI and its use by individuals to falsify information are expected to be on the rise in 2025.“People are getting more sophisticated and innovative in their approaches when engaging in potentially fraudulent activity, making it increasingly difficult for the average Canadian to spot,” says Jamie Lee, Head of Financial Crime and Fraud, Aviva Canada.

“Insurance fraud costs Canadians $1 billion per year in added premiums.It’s vital for Canadians to stay educated on the rising trends to better protect themselves.” Five Emerging Fraud Trends to Watch in 2025 The methods used by bad actors are constantly evolving, so it’s important for Canadians to stay current on emerging trends.Aviva Canada’s data shows five types of fraud that are growing in the Canadian market.

“Fraud impacts Canadians not only financially, but also mentally and emotionally,” adds Lee.“Fraud costs everyone and drives up insurance premiums.At Aviva Canada, we are continuing to work with law enforcement and industry stakeholders to better protect Canadians from fraud.” For tips and more information on how to protect yourself or to report fraud, you can visit Aviva Canada’s Fraud Hub.

About Aviva Canada Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, lifestyle, and business insurance to 2.4 million customers.As a subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a sustainable future for our people, our customers, our communities and our planet.In 2021, Aviva plc announced Aviva’s global ambition to become a net zero carbon emissions company by 2040.

For more information, visit aviva.ca.Tags: Artificial Intelligence (AI), Aviva, fraud, trends, vehicle theft