Nov.16, 2020 — By Mark Breading, Strategy Meets Action — A great deal of activity is underway by insurers investigating or implementing new distribution channels.For every line of business across P&C, there are compelling reasons to expand distribution beyond the tried and true channels.
This is not to say that agent/broker channels or the direct distribution models are less important or going away.It is more about reaching new segments, addressing new customer expectations, and meeting customers at their point of need.There are two important dimensions to the strategies for this area: determining the right mix of channels for each company, and managing those channels, including any related channel conflict.
SMA addresses these two dimensions in a new research report.
Health Insurance USADisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Health Insurance USA.
Publisher: Insurance Canada
Publisher: Insurance Canada
