May 27, 2021 — By Mark Breading, Strategy Meets Action — In the last decade, progress has been made in better understanding customer needs and journeys, implementing digital solutions for mobile and self-service capabilities, and improving interactions with agents and policyholders.But anyone involved in CX strategies in P&C insurance is likely to admit that the industry is still in the earlier stages of the journey.It is clearly a marathon, not a short-term, once-and-done project.
But now, as a result of the pandemic and the momentous events of the last year, the race has changed in significant ways.
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