Personal Lines Distribution: Digital Capabilities Continue to Evolve and Expand - Insurance-Canada.ca

Sept.30, 2021 — By Mark Breading, Strategy Meets Action — The personal lines sector has frequently been a pioneer in building and enhancing digital insurance capabilities.With increasing demands from both policyholders and distribution partners for digital solutions, technology innovation remains imperative; insurers that do not continue to prioritize their digital capabilities risk being left behind.

Distribution partners, including retail agencies, brokers, wholesalers, or MGAs, are currently focused on two key areas – user experience and ease of doing business.They are looking to partner with insurers that reduce friction points, increase efficiencies, and provide self-service digital offerings to both agents and policyholders.

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Publisher: Insurance Canada